Hismile
V34 Colour Corrector Serum
Purple makeup for your teeth. Brighter in 2 minutes.
97.90
A whiter smile. No pain, no peroxide.
The biggest oral-care brand at Sephora. Now in Israel for the first time.
Hismile is the name behind the purple V34 corrector and the flavoured toothpastes everyone copied. Nine products, one idea: whitening you'll actually enjoy.
say hello to smilecare
*Temporary results, results may vary. Hismile staff results.
Three formulas
PAP+
Gentle whitening
V34
Instant brightening
Fluoride+
Toothpaste that tastes good
Bundle & save
The full routine, for less.
Save 10%2 itemsHismileInstant WhiteV34 serum + iD mouthwash193.90215.80
Save 10%4 itemsHismileInstant + Lasting WhiteV34 serum + iD mouthwash + PAP+ strips + toothpaste in your flavour339.90378.60
Save 10%4 itemsHismileDouble PurpleV34 serum + V34 strips + iD mouthwash + toothpaste in your flavour384.90428.60Back soonThe full range
Pick your smile.
Hismile
PAP+ Whitening Strips
Real whitening, zero sensitivity. 30 minutes, no trays, no LED.
110.90
Hismile
iD Stain Whitening Mouthwash
Keeps the white you worked for. 60 seconds, twice a day.
93.90
Hismile
Strawberry Fluoride+ Toothpaste
The toothpaste that made brushing fun again. Sweet strawberry, zero mint burn.
51.90
Hismile
Watermelon Fluoride+ Toothpaste
Summer in a tube. Juicy watermelon, no mint.
51.90
Hismile
Grape Bubblegum Fluoride+ Toothpaste
The one the kids fight over. Grape bubblegum, grown-up protection.
51.90
Hismile
Classic Mint Fluoride+ Toothpaste
For the mint loyalists. Cool, clean, no burn.
51.90
Hismile
Blue Raspberry Fluoride+ Toothpaste
Blue raspberry, the viral one. Sweet, bold, zero sugar.
51.90
Out of stockHismile
V34 Whitening Strips
Purple strips: brighter now, whiter over time.
160.90
Watch & shop
Hismile on
Hismile PAP+ Whitening Strips (7 Applications)
Oral CareHismile PAP+ Whitening Strips (7 Applications)
₪110.90
How V34 works
Purple cancels yellow.
Violet sits opposite yellow on the colour wheel, so a thin layer of V34 visually cancels yellow tones — like purple shampoo for blonde hair. Instant, cosmetic, no bleach.
- 1Brush as usual.
- 2Add a few drops of V34 to the brush and brush for 2 minutes.
- 3Rinse. The purple is gone, the yellow is quieter.
How PAP+ works
30 minutes. No sensitivity.
Peroxide whitens by stripping; PAP+ oxidises the stain itself and leaves enamel alone. Add hydroxyapatite to remineralise and potassium citrate for comfort, and you get whitening without the zing.
the future of teeth whitening
Fluoride+
Keeps the white you worked for. 60 seconds, twice a day.
A whitening mouthwash that targets new stains before they settle, so strips and V34 results last longer. Alcohol-free, peroxide-free.
237 ml bottle · about 3 weeks
Good to know
Where does Hismile come from, and why is it everywhere now?+
Founded in Australia in 2014, Hismile grew into one of the world's most recognised oral-care brands and is stocked by major pharmacy chains in Australia, the UK and the US. Its reputation rests on peroxide-free whitening that is gentle on sensitive teeth, and on formulas that are vegan and cruelty-free.
What is V34 and how does it work?+
V34 is Hismile's purple colour-correcting formula. Violet sits opposite yellow on the colour wheel, so a thin layer of V34 pigment on the tooth surface visually cancels yellow tones, much like a purple shampoo for blonde hair or a colour-correcting concealer. The effect is instant, cosmetic and temporary, and it is not a bleach.
Is Hismile safe for sensitive teeth?+
Sensitive teeth are the reason the brand exists. Hismile's whitening range uses PAP+ instead of hydrogen peroxide: it oxidises stains without releasing the free radicals that irritate the nerve, and it is paired with hydroxyapatite to remineralise enamel and potassium citrate to soothe. If you have gum disease, braces or dental work, check with your dentist first.
Is Hismile vegan and cruelty-free?+
Yes. Hismile states that its entire range is vegan and cruelty-free, from the whitening strips and V34 serum to the flavoured toothpastes. The formulas also skip peroxide, and the toothpastes are free of sodium lauryl sulfate (SLS).
Ready to brush purple?
Free delivery on orders over ₪650 · 4 working days across the country
All Hismile productsHismile · Gold Coast, Australia · Skin101