The serum is the heart of any Korean routine — a concentrated treatment applied after toner and targeted at one specific skin goal. Our collection holds 60 serums from 16 leading brands including COSRX, Anua, Beauty of Joseon and Medicube, featuring K-beauty hero ingredients such as PDRN, snail mucin, niacinamide, retinal, peptides and vitamin C.
Choose by goal: for dark spots and uneven tone, reach for niacinamide with TXA — like Anua's serum or Axis-Y Dark Spot Correcting Glow Serum; for a firmer, youthful look, retinal, peptides or PDRN; for sensitive, redness-prone skin, azelaic acid and centella; for hydration and glow, snail mucin and hyaluronic acid.
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Frequently Asked Questions
What is the difference between a serum, an essence and an ampoule?+
An essence is the lightest and most watery of the three, meant as a first layer of hydration; a serum is more concentrated and targets a specific concern; an ampoule is the most concentrated, used as an intensive course. In a Korean routine you can layer them from thinnest to thickest.
Which serum should I choose for dark spots?+
Look for niacinamide, tranexamic acid (TXA) and vitamin C — for example Anua Niacinamide 10% + TXA 4% or Axis-Y Dark Spot Correcting Glow Serum. Use consistently morning and evening, and always pair with sunscreen during the day.
When does serum go in the routine, and can I layer two?+
Serum comes after cleansing and toner, before moisturizer. Layering two is fine — apply the more watery one first, and avoid combining two strong actives like retinal and exfoliating acids in the same routine.
How long until I see results?+
Hydration and glow show within days, but visible improvement in the look of spots, fine lines or texture usually takes 4–8 weeks of regular use. Consistency matters more than quantity.
Why order from SKIN101?
Fast local delivery
Ships locally within Israel — up to 4 business days, usually 1–2. No overseas shipping waits, no customs risk.
Final prices, no surprises
International sites add 18% VAT plus clearance fees at the border on orders above ~₪250. Our prices already include everything — what you see is what you pay.
Originals from the official importer
Every product comes through the official importer and carries the Health Ministry approval sticker — unlike the many fakes and gray-market parallels sold without it.
Sales, coupons & gifts
Sales and coupon deals run all the time, and most orders include free gifts and testers that you pick yourself at checkout.