Marvis
Florentine toothpaste since 1958 — mint treated like fine perfume
About Marvis
Marvis is proof that even toothpaste can be an object of desire. Registered in Florence in 1958, it was created for Italy's espresso drinkers and smokers who wanted a mint strong enough to reset the palate — a bold flavor that still defines the brand today. After fading from view, Marvis was revived in the late 1990s by Ludovico Martelli, the historic Florentine house behind Proraso, which still produces every tube in its Florence factory.
What makes Marvis singular is its treatment of flavor as perfumery: a dense, silky paste built on a powerful mint base, layered with unexpected notes — jasmine, amber, ginger, rum — and dressed in instantly recognizable silver-capped, jewel-toned tubes that look at home on the most styled bathroom shelf.
At Skin101 we stock Marvis as the finishing touch of a curated routine, alongside our K-beauty lineup: the Marvis Aquatic Mint Toothpaste, cool and clean as sea air, and the Marvis Jasmin Mint Toothpaste, where the signature mint melts into soft white florals. An everyday luxury, made in Italy.
Marvis Products (8)
Frequently Asked Questions
Is Marvis a good toothpaste?+
Yes — Marvis is a cult Italian classic, born in Florence in 1958 and produced there to this day by the historic house Ludovico Martelli. The paste is dense and silky with a powerful mint base that leaves lasting freshness, and the flavor craftsmanship and iconic packaging have earned it shelf space in the world's most selective beauty stores.
What is Marvis best known for?+
Its gourmet approach to flavor: every variety is built on a strong mint base and layered with perfume-like notes such as jasmine, amber, ginger and rum, in collectible jewel-toned tubes. At Skin101 we carry two favorites — the crisp Marvis Aquatic Mint Toothpaste and the floral Marvis Jasmin Mint Toothpaste.
Who is Marvis for?+
Anyone who believes the small daily things deserve beauty too. Marvis suits people who want serious, long-lasting mint freshness, lovers of beautiful objects who enjoy a styled bathroom shelf, and gift-givers — a Marvis tube is one of those rare presents that feels luxurious without being predictable. It fits naturally at the end of any skincare routine.
Where is Marvis made?+
Every tube of Marvis is made in Florence, Italy. The brand was registered there in 1958 and is owned today by Ludovico Martelli, a family Florentine house founded in 1908 that also makes the legendary Proraso shaving line. Production has never left Italy — part of what keeps the brand's quality and mystique intact.
Are the Marvis products at Skin101 original?+
Yes. The Marvis toothpastes at Skin101 are one hundred percent original, made in Florence and sourced through official import. We stock current production of the Aquatic Mint and Jasmin Mint flavors and deliver across Israel — the genuine Italian icon, fresh from the factory that has made it for decades. We buy through the brand's official importer in Israel, and every unit carries the importer's stamp and official instructions on the packaging — an easy way to tell it apart from the counterfeits that fill the online market.
Why order from SKIN101?
Fast local delivery
Ships locally within Israel — up to 4 business days, usually 1–2. No overseas shipping waits, no customs risk.
Final prices, no surprises
International sites add 18% VAT plus clearance fees at the border on orders above ~₪250. Our prices already include everything — what you see is what you pay.
Originals from the official importer
Every product comes through the official importer and carries the Health Ministry approval sticker — unlike the many fakes and gray-market parallels sold without it.
Sales, coupons & gifts
Sales and coupon deals run all the time, and most orders include free gifts and testers that you pick yourself at checkout.