I'm From
Single-origin Korean farms, bottled for your skin
About I'm From
I'm From was founded in Korea in 2014 by Seoul-based Wishcompany, with an idea that still feels quietly radical: tell people exactly where their skincare comes from. Every product is built around one hero ingredient sourced from a named Korean farm or region, with its origin and concentration printed right on the label — nature as it is, as the brand puts it.
That transparency shapes the formulas themselves. Rice for the cult Rice Toner is harvested in Yeoju, a region prized for its fertile soil and clear water, and makes up 77.78 percent of the bottle. Mugwort comes from Ganghwa Island, long celebrated in Korea for its calming herbal traditions, and honey is gathered near Jirisan mountain.
Those three origins anchor our selection at Skin101. I'm From Rice Toner gives skin a soft, milky glow, I'm From Mugwort Essence helps calm redness-prone complexions with a strikingly minimal formula, and I'm From Honey Face Mask wraps dry skin in real honey richness. Slow ingredients, honest labels — skincare that knows exactly where it's from.
I'm From Products (8)
Frequently Asked Questions
Is I'm From a good brand?+
Yes. Founded in 2014 by Seoul-based Wishcompany, I'm From built its reputation on radical ingredient transparency — every product names the Korean farm or region its hero ingredient comes from, plus its exact concentration. The Rice Toner became a global bestseller on the strength of that honesty, and the brand's minimal, origin-driven formulas have a devoted following worldwide.
What is I'm From best known for?+
The Rice Toner — 77.78 percent rice extract from Yeoju, Korea, loved for the soft, milky glow it gives dull or dry skin. It is one of K-beauty's most recommended toners. The Mugwort line, made with mugwort from Ganghwa Island, is the brand's second icon, prized for calming redness-prone skin.
Which skin types is I'm From suitable for?+
The brand's single-origin logic makes choosing easy. Dry or dull skin gravitates to the Rice line — the Rice Toner and Rice Cream are gentle, hydrating and glow-giving. Sensitive or redness-prone skin does well with the Mugwort Essence and its minimal formula. Very dry, thirsty skin will appreciate the Honey Face Mask's rich, cocooning texture.
Where do I'm From ingredients come from?+
From named farms and regions across Korea — that is the brand's entire premise. The rice in the Rice Toner is grown in Yeoju, the mugwort comes from Ganghwa Island, and the honey is gathered near Jirisan mountain. Each label states the hero ingredient's origin and concentration, so you always know what you are putting on your skin.
Are the I'm From products at Skin101 original?+
Yes. All I'm From products at Skin101 are 100 percent original and officially imported. We source through authorized supply channels, store everything properly, and deliver across Israel. You receive the same authentic Rice, Mugwort and Honey formulas sold in Korea, with full local service. We buy through the brand's official importer in Israel, and every unit carries the importer's stamp and official instructions on the packaging — an easy way to tell it apart from the counterfeits that fill the online market.
Why order from SKIN101?
Fast local delivery
Ships locally within Israel — up to 4 business days, usually 1–2. No overseas shipping waits, no customs risk.
Final prices, no surprises
International sites add 18% VAT plus clearance fees at the border on orders above ~₪250. Our prices already include everything — what you see is what you pay.
Originals from the official importer
Every product comes through the official importer and carries the Health Ministry approval sticker — unlike the many fakes and gray-market parallels sold without it.
Sales, coupons & gifts
Sales and coupon deals run all the time, and most orders include free gifts and testers that you pick yourself at checkout.