Hismile
Peroxide-free whitening from Australia, made for sensitive smiles
About Hismile
Hismile was born in 2014 on Australia's Gold Coast, when two childhood friends, Nik Mirkovic and Alex Tomic, put $20,000 of their own money into a single idea: teeth whitening that people would actually enjoy using. Bright packaging, honest results and a social-first voice turned a small online kit into one of the most recognisable oral-care brands in the world, now sold in major pharmacies across Australia, the UK and the US.
What sets Hismile apart is its refusal to use peroxide. Its whitening range is built on PAP+, a formula around phthalimidoperoxycaproic acid that oxidises stains without the free radicals behind sensitivity, paired with hydroxyapatite to remineralise enamel and potassium citrate to keep teeth comfortable. Alongside it sits V34, the viral purple colour corrector that works like concealer for teeth, neutralising yellow tones on the surface for an instantly brighter smile. Every product is vegan and cruelty-free.
At Skin101 we carry the four Hismile essentials: the V34 Colour Corrector Serum, PAP+ Whitening Strips, the dual-action V34 Whitening Strips and the cult Strawberry Fluoride+ Toothpaste. Hismile is Australian, not Korean, and that is exactly the point: it is the "& More" in our K-Beauty & More, the finishing touch to a glowing face.
Best of Hismile
Oral CareHismile
Hismile V34 Colour Corrector Serum
Oral CareNewHismile
Hismile PAP+ Whitening Strips (7 Applications)
Oral CareNewHismile
Hismile iD Stain Whitening Mouthwash
Watch & shop
Hismile on
Oral CareHismile PAP+ Whitening Strips (7 Applications)
Frequently Asked Questions
Where does Hismile come from, and why is it everywhere now?+
Founded in Australia in 2014, Hismile grew into one of the world's most recognised oral-care brands and is stocked by major pharmacy chains in Australia, the UK and the US. Its reputation rests on peroxide-free whitening that is gentle on sensitive teeth, and on formulas that are vegan and cruelty-free.
What is V34 and how does it work?+
V34 is Hismile's purple colour-correcting formula. Violet sits opposite yellow on the colour wheel, so a thin layer of V34 pigment on the tooth surface visually cancels yellow tones, much like a purple shampoo for blonde hair or a colour-correcting concealer. The effect is instant, cosmetic and temporary, and it is not a bleach.
Is Hismile safe for sensitive teeth?+
Sensitive teeth are the reason the brand exists. Hismile's whitening range uses PAP+ instead of hydrogen peroxide: it oxidises stains without releasing the free radicals that irritate the nerve, and it is paired with hydroxyapatite to remineralise enamel and potassium citrate to soothe. If you have gum disease, braces or dental work, check with your dentist first.
Is Hismile vegan and cruelty-free?+
Yes. Hismile states that its entire range is vegan and cruelty-free, from the whitening strips and V34 serum to the flavoured toothpastes. The formulas also skip peroxide, and the toothpastes are free of sodium lauryl sulfate (SLS).
Are Hismile products at Skin101 original?+
Yes. Every Hismile product at Skin101 is an authentic, sealed original with the official batch code and instructions on the packaging, delivered across Israel. The online market is full of purple "V34-style" copies from unknown makers; ours are the genuine Hismile formulas.
Why order from SKIN101?
Fast local delivery
Ships locally within Israel — up to 4 business days, usually 1–2. No overseas shipping waits, no customs risk.
Final prices, no surprises
International sites add 18% VAT plus clearance fees at the border on orders above ~₪250. Our prices already include everything — what you see is what you pay.
Originals from the official importer
Every product comes through the official importer and carries the Health Ministry approval sticker — unlike the many fakes and gray-market parallels sold without it.
Sales, coupons & gifts
Sales and coupon deals run all the time, and most orders include free gifts and testers that you pick yourself at checkout. Every order also earns 5–7% Skin101 Credit toward your next one.