FINO
Japan's beloved hair repair, crafted by Shiseido since 2005
About FINO
FINO is the one Japanese name on our shelves — and it earns its place. Launched in 2005 by Shiseido, Japan's most storied beauty house, founded in Tokyo back in 1872, FINO is the company's dedicated damage-care hair line. It became a fixture of Japanese drugstores and a beloved staple of Asian beauty routines worldwide, which is exactly why it sits so naturally beside our Korean lineup.
The formulas are classic Shiseido: serious lab work in an unassuming jar. Built around Royal Jelly EX and concentrated beauty essences, they sink into the hair shaft to smooth roughness, seal in moisture and restore a soft, glassy shine to hair worn down by coloring, heat and sun.
At Skin101 we stock the two essentials. The FINO Premium Touch Hair Mask is the cult weekly treatment — a few minutes in the shower for salon-soft results — while the FINO Premium Touch Penetration Essence Hair Oil smooths, protects and adds gloss between washes. Together they are Japan's answer to tired hair, delivered in two simple steps.
FINO Products (4)
Frequently Asked Questions
Is FINO a good brand?+
Yes. FINO is made by Shiseido, Japan's oldest and most respected beauty company, and has been a Japanese drugstore staple since its launch in 2005. The Premium Touch Hair Mask earned cult status worldwide for delivering salon-soft results at a modest price — classic Shiseido research in an everyday jar.
What is FINO best known for?+
The FINO Premium Touch Hair Mask — one of Japan's best-loved hair treatments and a long-running social media favorite. Enriched with Royal Jelly EX, it needs only a few minutes in the shower to leave hair noticeably softer, smoother and shinier. The matching Premium Touch Penetration Essence Hair Oil extends those results between washes.
Which hair types is FINO suitable for?+
FINO is designed for dry, damaged, color-treated and frizzy hair — anything worn down by bleaching, heat styling or sun. The mask is rich, so most people use it once or twice a week instead of a regular conditioner. Fine or oily hair should apply it from mid-length to ends, keeping it away from the roots.
Is FINO a Korean brand?+
No — FINO is Japanese. It was launched in 2005 by Shiseido, the Tokyo beauty house founded in 1872, and is made to Japanese quality standards. We stock it at Skin101 because it is a beloved Asian-beauty staple that fits naturally into K-beauty hair routines, and our customers kept asking for it.
Are the FINO products at Skin101 original?+
Yes. All FINO products at Skin101 are 100 percent original Shiseido products, officially imported. We source through authorized supply channels, store everything properly, and deliver across Israel. You receive the same authentic Premium Touch formulas sold in Japan, with full local service. We buy through the brand's official importer in Israel, and every unit carries the importer's stamp and official instructions on the packaging — an easy way to tell it apart from the counterfeits that fill the online market.
Why order from SKIN101?
Fast local delivery
Ships locally within Israel — up to 4 business days, usually 1–2. No overseas shipping waits, no customs risk.
Final prices, no surprises
International sites add 18% VAT plus clearance fees at the border on orders above ~₪250. Our prices already include everything — what you see is what you pay.
Originals from the official importer
Every product comes through the official importer and carries the Health Ministry approval sticker — unlike the many fakes and gray-market parallels sold without it.
Sales, coupons & gifts
Sales and coupon deals run all the time, and most orders include free gifts and testers that you pick yourself at checkout.