Beauty of Joseon
Hanbang wisdom from the Joseon era, bottled for modern skin
About Beauty of Joseon
Beauty of Joseon, founded in Seoul in 2016, looks back to move forward. The brand reinterprets hanbang — traditional Korean herbal medicine — through the lens of modern cosmetic science, drawing its key ingredients from beauty rituals recorded in the Joseon Dynasty. Rice, ginseng, mugwort, green plum, and propolis: ingredients Korean women trusted centuries ago, reformulated with today's actives.
That pairing of old and new is what makes the formulas special. Fermented rice water and ginseng root meet niacinamide, retinal, and modern UV filters — elegant textures with none of the heaviness herbal skincare once had.
The global phenomenon is Relief Sun Rice + Probiotics SPF50+, the lightweight, no-white-cast sunscreen that became one of the most loved SPFs in the world. The Glow Serum Propolis + Niacinamide brings a honeyed, lit-from-within finish to dull skin, and the Dynasty Cream wraps it all in a silky layer of nourishment inspired by the beauty recipes of the past. Heritage, in a formula that feels entirely current.
Best of Beauty of Joseon
Frequently Asked Questions
Is Beauty of Joseon a good brand?+
Yes. Beauty of Joseon, founded in Seoul in 2016, is one of K-beauty's most respected names — praised for pairing hanbang herbal tradition with modern cosmetic science at honest prices. Its Relief Sun Rice + Probiotics SPF50+ became a worldwide phenomenon, and the rest of the line earns consistently strong reviews.
What is Beauty of Joseon best known for?+
Relief Sun Rice + Probiotics SPF50+ — the lightweight, no-white-cast sunscreen that became one of the most loved SPFs in the world and introduced millions to Korean sun care. The Glow Serum Propolis + Niacinamide and the Dynasty Cream are close behind, both built on the brand's signature hanbang ingredients.
Which skin type is Beauty of Joseon good for?+
Most. The formulas are gentle and well-tolerated: Relief Sun suits nearly every skin type, including sensitive; the rice and propolis glow line flatters dull, dehydrated skin; and the Dynasty Cream gives drier skin a deeper dose of nourishment. Oilier skin tends to prefer the lighter serums and the Aqua Fresh sun formula.
Is Beauty of Joseon cruelty-free?+
Yes. Beauty of Joseon develops all of its products without animal testing and positions itself as a cruelty-free brand. Its formulas are built on herbal hanbang ingredients — rice, ginseng, propolis, mugwort — reinterpreted with modern cosmetic science and manufactured in South Korea.
Are Beauty of Joseon products at Skin101 original?+
Yes. Every Beauty of Joseon product at Skin101 is 100% authentic and officially imported. We source through official supply channels, store products properly, and deliver across Israel — so the Relief Sun SPF50+ that arrives at your door is exactly what the brand made in Korea. We buy through the brand's official importer in Israel, and every unit carries the importer's stamp and official instructions on the packaging — an easy way to tell it apart from the counterfeits that fill the online market.
Why order from SKIN101?
Fast local delivery
Ships locally within Israel — up to 4 business days, usually 1–2. No overseas shipping waits, no customs risk.
Final prices, no surprises
International sites add 18% VAT plus clearance fees at the border on orders above ~₪250. Our prices already include everything — what you see is what you pay.
Originals from the official importer
Every product comes through the official importer and carries the Health Ministry approval sticker — unlike the many fakes and gray-market parallels sold without it.
Sales, coupons & gifts
Sales and coupon deals run all the time, and most orders include free gifts and testers that you pick yourself at checkout.