SKIN1004, the Full Guide: Madagascar Centella, Hyalu-Cica and What to Buy First
The brand that built an empire on one plant from Madagascar: the SKIN1004 story, the Centella Ampoule, the Hyalu-Cica sun line and what to buy first.
SKIN1004 is the Korean skincare brand built on a single plant from a single place: centella asiatica grown in the untouched nature of Madagascar. The name reads as "angel" in Korean — 1004 sounds like cheonsa — and the formulas keep that promise, calming the skin before anything else. The Madagascar Centella Ampoule became one of K-beauty's quietest bestsellers, the Hyalu-Cica Water-Fit Sun Serum changed what a sunscreen is allowed to feel like, and the Tone Brightening line carried the same soothing base into dark-spot care. This is the brand guide: the island, the lines, and what to buy first.
- •SKIN1004 sources its centella asiatica from Madagascar, where the plant grows in an untouched, unpolluted environment.
- •The brand name reads as "angel" in Korean — 1004 sounds like cheonsa, a guardian angel for the skin.
- •The Madagascar Centella Ampoule is the signature product — a single-ingredient ampoule of centella asiatica extract.
- •Hyalu-Cica Water-Fit Sun Serum SPF50+ PA++++ is the viral sunscreen — a watery, serum-like texture with no white cast.
- •The Tone Brightening Capsule Ampoule pairs a 77% centella base with 4% niacinamide and 2% tranexamic acid for uneven tone.
One plant, one island: the Madagascar story
Most K-beauty brands buy centella extract; SKIN1004 went to the source. In search of the purest raw material, the brand journeyed to Madagascar — an island where centella asiatica grows in clean soil, under strong sun, far from heavy industry. That single-origin sourcing is the whole identity: one hero plant, harvested where it grows best, refined into formulas that stay deliberately short and gentle. The deeper science of cica — what madecassoside and its cousins do for the skin barrier — is a story we tell in our centella ingredient guide; here the point is simpler. When the base of every bottle is this calm, everything built on top of it can afford to be bolder.
The Centella Ampoule and the core line
The Madagascar Centella Ampoule carries one of the shortest ingredient lists in K-beauty's bestseller tier: centella asiatica extract, and essentially nothing else. It layers under anything, suits reactive skin, and is the bottle that turned the brand into a phenomenon. Around it sits a complete low-irritation routine — the Centella Ampoule Foam, a soft cleansing foam that washes without stripping, and the Tone Brightening Capsule Ampoule, which loads a 77% centella base with 4% niacinamide, 2% tranexamic acid and vitamin C derivative capsules that melt in as you press them — the brand's answer to dullness and post-blemish marks, still built on its calming signature.
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Hyalu-Cica: when sunscreen feels like serum
Hyalu-Cica is SKIN1004's hydration franchise — hyaluronic acid layered over the centella base — and it produced the brand's biggest global hit after the ampoule itself. The Hyalu-Cica Water-Fit Sun Serum SPF50+ PA++++ spreads like a watery serum, dries down dewy with no white cast, and made a sunscreen you actually enjoy reapplying a realistic idea; it is the line's calling card. The Hyalu-Cica First Ampoule opens the routine — a light hydrating layer for freshly cleansed skin — while the Air-Fit Suncream Plus SPF50 offers a featherlight, air-soft alternative for anyone who wants daily protection with zero weight.
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What to buy first
Start with the Madagascar Centella Ampoule — it is the brand in one bottle, and the layer every other product assumes is there. Add the Water-Fit Sun Serum if your sunscreen keeps ending up unworn, the Tone Brightening Capsule Ampoule if dullness and post-blemish marks lead your list, and the Ampoule Foam to keep the cleansing step as calm as everything after it. The SKIN1004 range — around twenty products deep — is available in Israel at Skin101 with fast delivery, and the ampoule is usually the wise first order.
The importer's stamp — small sticker, big difference
Before any product reaches this page, it has passed through the brands' official importer in Israel — which is why every unit we sell carries the importer's stamp and the official usage instructions on the packaging. With online marketplaces full of counterfeits and expired grey-market stock, that label is the difference between the formula the brand actually made and an imitation of it. Original products, officially imported: it's the quiet promise behind everything at Skin101.
Frequently Asked Questions
What is SKIN1004 known for?+
SKIN1004 is known for building its entire range around centella asiatica sourced from Madagascar, where the plant grows in an untouched, unpolluted environment. Its signature product is the Madagascar Centella Ampoule — a single-ingredient soothing ampoule — alongside the viral Hyalu-Cica Water-Fit Sun Serum SPF50+ PA++++.
Why does SKIN1004 use centella from Madagascar?+
The brand went to Madagascar in search of the purest raw material: the island's clean soil, strong sun and distance from heavy industry make its centella asiatica among the finest grown anywhere. Sourcing from that single origin is the core of SKIN1004's identity.
Is SKIN1004 good for sensitive skin?+
The brand builds deliberately short, low-irritation formulas around soothing centella, and the single-ingredient Madagascar Centella Ampoule is a favorite of reactive skin. As with any new product, patch test first and introduce one item at a time.
Where can I buy SKIN1004 in Israel?+
The SKIN1004 range — the Madagascar Centella Ampoule, the Hyalu-Cica Water-Fit Sun Serum SPF50+, the Tone Brightening Capsule Ampoule, cleansers, toners and masks — is available in Israel at Skin101 with fast nationwide delivery.
Why order from SKIN101?
Fast local delivery
Ships locally within Israel — up to 4 business days, usually 1–2. No overseas shipping waits, no customs risk.
Final prices, no surprises
International sites add 18% VAT plus clearance fees at the border on orders above ~₪250. Our prices already include everything — what you see is what you pay.
Originals from the official importer
Every product comes through the official importer and carries the Health Ministry approval sticker — unlike the many fakes and gray-market parallels sold without it.
Sales, coupons & gifts
Sales and coupon deals run all the time, and most orders include free gifts and testers that you pick yourself at checkout. Every order also earns 5–7% Skin101 Credit toward your next one.