Does Purple Teeth Serum Really Work? Hismile V34 Colour Corrector, Explained
Hismile V34 brightens the look of teeth in two minutes by cancelling yellow tones with violet pigment. It is a colour corrector, not a whitener. How to use it.
Yes, purple teeth serum works — as a colour corrector, not as a whitener. Hismile's V34 Colour Corrector Serum leaves a sheer layer of violet pigment on the tooth surface, and because violet sits opposite yellow on the colour wheel, yellow tones are visually cancelled and teeth look brighter straight after a two-minute brush. Nothing is bleached and the tooth itself does not change, which is why the effect is instant, gentle and temporary. Think of it as concealer for your smile: ideal before a photo, an event or a date, and not a substitute for real whitening.
- •V34 is a cosmetic colour corrector: it brightens the look of teeth without bleaching them.
- •The formula contains no peroxide; its violet comes from two water-soluble colourants, CI 17200 and CI 42090.
- •One use is a pea-sized pump brushed on for 2 minutes, after your regular toothpaste.
- •The effect is temporary and can be refreshed as often as you like, daily or just before an occasion.
- •For lasting whitening, V34 pairs with PAP+: Hismile's V34 Whitening Strips combine both in one strip.
The colour theory behind the purple
Anyone who has used purple shampoo on blonde hair already knows the principle. Complementary colours neutralise each other, and violet is the complement of yellow. V34 blends a red and a blue colourant into a precise violet that dissolves in water, spreads evenly as you brush and leaves a film too sheer to see as purple, but enough to shift how light reflects off the tooth. Yellow undertones recede and the smile reads as cooler and brighter. Because the pigment sits on the surface rather than reacting with the tooth, there is no bleaching step involved at all.
How to use V34 serum
V34 is a second step, not a toothpaste. Brush with your regular toothpaste and rinse. Pump a pea-sized amount of serum onto a clean, dry toothbrush and brush for two minutes, covering every tooth evenly and paying attention to the front surfaces. Spit, rinse with water until the purple foam is gone, and wipe any colour from your lips with a damp tissue. For daily cleaning, Hismile's Strawberry Fluoride+ Toothpaste makes a natural first step. Do not swallow the serum, and keep it out of reach of children.
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What V34 cannot do
Honesty is what makes V34 worth buying. It does not remove coffee, tea or wine stains, and it does not change the natural shade of your teeth; the stains are still there under the violet veil. The brightening is subtle rather than dramatic, shows most on teeth with a yellow cast, and fades as the pigment wears off with eating, drinking and brushing. If you want a shade that stays lighter, you need a whitening treatment; if you want your smile at its best for tonight, V34 is the faster and gentler tool.
V34 serum or V34 Whitening Strips
The two purple products solve different problems. The serum is the instant, zero-commitment option. The V34 Whitening Strips put PAP+ whitening gel and V34 colour correction on the same strip: you wear them for 30 minutes a day across a 14-day course, see the brighter look as soon as they come off, and build genuine whitening over the two weeks. Hismile's pink PAP+ Whitening Strips are the 7-day whitening course without the purple. Many people pair a course of strips with the serum for the days in between. All of them are available in Israel at Skin101.
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Original Hismile, not a purple lookalike
Viral products attract copies, and online marketplaces are full of purple V34-style serums and strips from unknown makers; a convincing box tells you nothing about what is inside. Every Hismile product at Skin101 is an authentic, sealed original, with the official batch code and usage instructions on the packaging, delivered across Israel. With something you put in your mouth, that matters: when a price elsewhere looks too good, ask why.
Frequently Asked Questions
How long does Hismile V34 last?+
The V34 effect is temporary. The violet pigment sits on the tooth surface and wears off with eating, drinking and brushing, so the brightening is at its best right after use. Hismile designed it to be reapplied whenever you want the boost.
Can I use V34 serum every day?+
Yes. According to Hismile, V34 can be used as often as you like, daily or only before an occasion. It is a second step after your regular toothpaste, not a replacement for it, because it is not designed to clean teeth or protect against cavities.
Is purple teeth serum safe for sensitive teeth?+
V34 Colour Corrector Serum contains no peroxide and does not bleach the tooth, and Hismile describes it as suitable for sensitive teeth. If you have dental work, gum problems or any ongoing dental treatment, check with your dentist first.
Does V34 replace whitening strips?+
No. V34 corrects colour for an instant, temporary result, while whitening strips such as Hismile PAP+ Whitening Strips work on the stains themselves over a course of days. They complement each other: strips for the lasting change, V34 for the finishing touch.
Why order from SKIN101?
Fast local delivery
Ships locally within Israel — up to 4 business days, usually 1–2. No overseas shipping waits, no customs risk.
Final prices, no surprises
International sites add 18% VAT plus clearance fees at the border on orders above ~₪250. Our prices already include everything — what you see is what you pay.
Originals from the official importer
Every product comes through the official importer and carries the Health Ministry approval sticker — unlike the many fakes and gray-market parallels sold without it.
Sales, coupons & gifts
Sales and coupon deals run all the time, and most orders include free gifts and testers that you pick yourself at checkout. Every order also earns 5–7% Skin101 Credit toward your next one.