Hismile in Israel, the Full Guide: V34, PAP+ Whitening and What to Buy First
Hismile is the Australian oral-care brand behind the purple V34 serum and peroxide-free PAP+ whitening strips. What each product does, and where to start.
Hismile is an Australian oral-care brand, founded on the Gold Coast in 2014, best known for two things: V34, the purple colour corrector that makes teeth look brighter in two minutes, and PAP+, a whitening formula that works without hydrogen peroxide. The four Hismile essentials — V34 Colour Corrector Serum, PAP+ Whitening Strips, V34 Whitening Strips and the Strawberry Fluoride+ Toothpaste — are now available in Israel at Skin101. This guide explains what each one actually does, what it does not do, and which to buy first.
- •Hismile was founded in 2014 on Australia's Gold Coast by two friends, Nik Mirkovic and Alex Tomic.
- •V34 is a colour corrector, not a bleach: violet pigments cancel yellow tones on the tooth surface, and the effect is instant but temporary.
- •PAP+ whitening uses phthalimidoperoxycaproic acid (PAP) instead of hydrogen peroxide, with hydroxyapatite and potassium citrate in the same gel.
- •One strip treatment takes 30 minutes: the pink PAP+ box holds 7 treatments, the purple V34 Whitening Strips box holds 14.
- •Hismile states that its entire range is vegan and cruelty-free.
From a Gold Coast start-up to bathroom shelves worldwide
Hismile began when two childhood friends put 20,000 Australian dollars of their own money into a single idea: teeth whitening that people would actually enjoy using. Bright packaging, honest before-and-afters and a social-first voice turned a small online kit into one of the most recognisable oral-care brands in the world, now stocked by major pharmacy chains in Australia, the UK and the US. Hismile is not Korean and it is not skincare, and that is exactly the point: it is the & More in Skin101's K-Beauty & More, the finishing touch to a face you already look after.
V34: the purple that makes teeth look brighter
V34 works on colour theory rather than chemistry. Violet sits opposite yellow on the colour wheel, so a thin veil of violet pigment on the tooth surface visually cancels yellow tones, the same logic as purple shampoo for blonde hair. The V34 Colour Corrector Serum is brushed on for two minutes after your regular toothpaste and brightens the look of teeth straight away; nothing is bleached, so the effect is cosmetic and temporary, perfect before a photo or an event. The V34 Whitening Strips add PAP+ whitening under the same purple veil: brighter the moment they come off, and gradually whiter across a 14-day course.
Shop this article
PAP+ strips and a toothpaste people look forward to
The pink box is where the real whitening happens. Each PAP+ Whitening Strip is coated with a gel built on PAP, an oxidising ingredient that lifts stains without hydrogen peroxide, together with hydroxyapatite and potassium citrate, which Hismile includes for enamel care and comfort. One long strip for the upper teeth, one short strip for the lower, 30 minutes a day for 7 days: no trays, no LED light. For every day there is the Strawberry Fluoride+ Toothpaste: a sweet, creamy, SLS-free formula with sodium fluoride for cavity protection, in the 100 g tube, made for adults who dislike mint and children who argue about brushing.
Shop this article
What to buy first
Start from the result you want. For an instant boost before an occasion, the V34 Colour Corrector Serum is the easiest entry: two minutes, no commitment. For a lasting change in shade, choose the PAP+ Whitening Strips and finish the 7-day course. For both at once, the V34 Whitening Strips are the two-week version of the same idea. The toothpaste suits everyone as the daily base. A sensible first order is the PAP+ strips plus the V34 serum: whiten for a week, then keep the brightness topped up whenever you like.
Original Hismile, not a purple lookalike
Viral products attract copies, and online marketplaces are full of purple V34-style serums and strips from unknown makers; a convincing box tells you nothing about what is inside. Every Hismile product at Skin101 is an authentic, sealed original, with the official batch code and usage instructions on the packaging, delivered across Israel. With something you put in your mouth, that matters: when a price elsewhere looks too good, ask why.
Frequently Asked Questions
Where can I buy Hismile in Israel?+
Hismile is available in Israel at Skin101: the V34 Colour Corrector Serum, PAP+ Whitening Strips, V34 Whitening Strips and Strawberry Fluoride+ Toothpaste, all sealed originals, delivered nationwide.
Does Hismile V34 actually whiten teeth?+
No. V34 is a colour corrector: violet pigments neutralise yellow tones on the surface, so teeth look brighter immediately, but the tooth shade itself does not change and the effect is temporary. For genuine whitening, Hismile's PAP+ Whitening Strips are the product to use.
Is Hismile suitable for sensitive teeth?+
Hismile formulates its whitening without hydrogen peroxide and adds potassium citrate and hydroxyapatite to the PAP+ gel, and the brand describes the range as suitable for sensitive teeth. If you are pregnant, wear braces, or have dental work or gum problems, ask your dentist before whitening.
Is Hismile vegan and cruelty-free?+
Yes. Hismile states that its entire range, from the whitening strips and V34 serum to the flavoured toothpastes, is vegan and cruelty-free. The whitening formulas contain no peroxide, and the Strawberry Fluoride+ Toothpaste is free of sodium lauryl sulfate (SLS).
Why order from SKIN101?
Fast local delivery
Ships locally within Israel — up to 4 business days, usually 1–2. No overseas shipping waits, no customs risk.
Final prices, no surprises
International sites add 18% VAT plus clearance fees at the border on orders above ~₪250. Our prices already include everything — what you see is what you pay.
Originals from the official importer
Every product comes through the official importer and carries the Health Ministry approval sticker — unlike the many fakes and gray-market parallels sold without it.
Sales, coupons & gifts
Sales and coupon deals run all the time, and most orders include free gifts and testers that you pick yourself at checkout. Every order also earns 5–7% Skin101 Credit toward your next one.