BORNTOSTANDOUT Perfume: Seoul's Rebel Niche House, and Which Scent to Choose
BORNTOSTANDOUT is Seoul's niche perfume house: unisex Eaux de Parfum at 30–40% concentration. The seven classics, and which to choose.
BORNTOSTANDOUT is a niche perfume house from Seoul, founded in April 2022 by Jun Lim and known for provocative names, gallery-red stores and unisex Eaux de Parfum blended at a 30–40% concentration. Its classics, from the rice-and-milk skin scent Dirty Rice to the boozy bestseller Drunk Lovers, are now available in Israel at Skin101. It is our first perfume brand: Korean through and through, just not skincare.
- •BORNTOSTANDOUT was founded in Seoul in April 2022 by Jun Lim, a former investment banker and perfume collector.
- •Every BORNTOSTANDOUT Eau de Parfum is unisex, made in Korea and blended at a 30–40% perfume concentration.
- •The house commissions established perfumers: Olivier Cresp composed Dirty Rice, Anne-Sophie Behaghel Sugar Addict and Angels' Powder, Hamid Merati-Kashani Drunk Lovers.
- •Drunk Lovers is the house bestseller; Dirty Rice is the scent that made the brand's name.
- •In four years the brand has reached Harrods, Selfridges, Sephora and Kith, with an investment from L'Oréal's venture fund.
A banker, two thousand bottles and a red gallery
Jun Lim spent years analysing the cosmetics industry as an investment banker while quietly collecting some two thousand bottles of perfume. He sold his art collection to fund BORNTOSTANDOUT and built it on one conviction: a fragrance should be polarising rather than pleasing. That explains the names, which are meant to make you look twice, and the bottles, which reinterpret Joseon-era white porcelain in white and crimson. Behind the provocation sits serious craft. Each scent is commissioned from a world-class perfumer, made in Korea in small batches, and free of animal-derived ingredients.
The four 100 ml classics
Dirty Rice is the place to start. Olivier Cresp built it around warm basmati rice, peony and milk over sandalwood and musk, a skin scent that smells comforting rather than sweet. Sugar Addict is dessert with a kick: sugar and cinnamon, then cocoa, vanilla and a splash of rum, kept elegant by a bitter thread of coffee. Angels' Powder is the sweetest of the four, cotton candy and raspberry with a glossy nail-polish accord, softened into powder by heliotrope and white musk. Drunk Lovers, the bestseller, opens on citrus and red berries before brandy, ginger and amber take it somewhere warm and late.
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The 50 ml trio
The three 50 ml bottles are a smaller way into the house. Indecent Cherry starts as sweet cherry and almond, then turns tart and grown-up with sour cherry, rose, patchouli and benzoin. Fig Porn is ripe fig with pear and bergamot, opening into peony and Turkish rose over vanilla and sandalwood: a fruity floral that feels like summer skin after dark. Dirty Heaven takes jasmine and neroli, sweetens them with tonka bean and a touch of saffron, then grounds them in ambroxan, vanilla and grey amber. It is a white floral for anyone who finds most white florals too polite.
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How to choose, and how to make it last
Choose by mood rather than by name. For something close and quiet every day, Dirty Rice. If you love sweet scents, Sugar Addict is the richer, darker choice and Angels' Powder the playful, lighter one. For evenings, Drunk Lovers or Dirty Heaven; for fruit, Indecent Cherry or Fig Porn. At this concentration a few sprays are enough: apply to pulse points and the back of the neck, and let it dry rather than rubbing your wrists together. Fragrance tends to hold longer on moisturised skin, so an unscented body lotion first gives it something to cling to. It is the one place where skincare and perfume meet.
Original bottles, not a lookalike
Cult niche perfumes are among the most copied products online, and marketplaces are full of 'inspired by' dupes and refilled bottles that look right and smell wrong; a convincing bottle tells you nothing about what is inside. Every BORNTOSTANDOUT bottle at Skin101 is an authentic original in its own box, delivered across Israel. With a perfume at this level, the bottle you buy should be the one the perfumer signed off on: when a price elsewhere looks too good, ask why.
Frequently Asked Questions
Is BORNTOSTANDOUT a Korean brand?+
Yes. BORNTOSTANDOUT was founded in Seoul in 2022 by Jun Lim, and its perfumes are made in Korea. The scents themselves are composed by internationally known perfumers such as Olivier Cresp, which is why the house is often mistaken for a European niche brand.
Which BORNTOSTANDOUT perfume should I try first?+
Dirty Rice if you like soft skin scents, Drunk Lovers if you want the house bestseller. Both are unisex Eaux de Parfum in 100 ml at Skin101.
How long does BORNTOSTANDOUT perfume last?+
The Eaux de Parfum are blended at a 30–40% concentration, higher than most Eaux de Parfum, so they are built for long wear. Exact longevity depends on your skin, and richer, base-heavy scents such as Drunk Lovers and Sugar Addict usually linger longer than lighter ones.
Where can I buy BORNTOSTANDOUT in Israel?+
Skin101 carries seven BORNTOSTANDOUT Eaux de Parfum: Dirty Rice, Sugar Addict, Angels' Powder and Drunk Lovers in 100 ml, and Indecent Cherry, Fig Porn and Dirty Heaven in 50 ml, with delivery across Israel. Quantities are small, so popular scents can sell out.
Why order from SKIN101?
Fast local delivery
Ships locally within Israel — up to 4 business days, usually 1–2. No overseas shipping waits, no customs risk.
Final prices, no surprises
International sites add 18% VAT plus clearance fees at the border on orders above ~₪250. Our prices already include everything — what you see is what you pay.
Originals from the official importer
Every product comes through the official importer and carries the Health Ministry approval sticker — unlike the many fakes and gray-market parallels sold without it.
Sales, coupons & gifts
Sales and coupon deals run all the time, and most orders include free gifts and testers that you pick yourself at checkout. Every order also earns 5–7% Skin101 Credit toward your next one.