Beauty of Joseon, the Full Guide: Relief Sun, Glow Deep Serum and What to Buy First
Why Beauty of Joseon's hanbang formulas — rice, ginseng and the world-famous Relief Sun SPF50+ — earned cult status, and how to build a routine from the line.
Beauty of Joseon is a Korean skincare brand that modernizes hanbang — Korea's traditional herbal medicine — turning ingredients like rice, ginseng, propolis and green plum into light, elegant formulas at honest prices. Its Relief Sun: Rice + Probiotics SPF50+ became one of the most talked-about sunscreens in the world, and the calligraphy-labeled bottles are now shorthand for K-beauty done right. This is the brand people mean when they say Korean skincare feels luxurious without costing like luxury — and this guide covers what to buy first, depending on what your skin needs.
- •Beauty of Joseon builds modern formulas on hanbang ingredients — rice, ginseng, propolis and green plum from traditional Korean herbal medicine.
- •Relief Sun: Rice + Probiotics SPF50+ PA++++ is the brand's global bestseller — a creamy, no-white-cast sunscreen that wears like a moisturizer.
- •Glow Deep Serum pairs rice bran water with alpha-arbutin to visibly fade dark spots and even skin tone.
- •Ginseng is the brand's anti-aging pillar — in the cleansing oil, the Revive serums and the eye care.
- •The full Beauty of Joseon line is available in Israel at Skin101, with the two Relief Sun formulas usually in stock year-round.
The sunscreen that made the brand famous
Relief Sun: Rice + Probiotics SPF50+ PA++++ solved the problem that kept people from wearing sunscreen daily: it doesn't feel like sunscreen. The texture is a light moisturizing cream, rice bran extract and grain-derived probiotics keep skin comfortable, and it disappears with no white cast on any skin tone. For oilier skin or humid Israeli summers there is Relief Sun Aqua Fresh, a watery, fresh-finish version of the same protection, and for the beach bag the Matte Sun Stick SPF50+ — an 18g stick for midday touch-ups over makeup, with a shine-controlling finish. Three formats, one rule: the best sunscreen is the one you will actually reapply.
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Rice for glow, ginseng for years
Beyond sun care, the line splits neatly along its two hero ingredients. Rice is the brightening axis: the Glow Deep Serum pairs rice bran water with alpha-arbutin, a gentle pigmentation-fader, making it the pick for dark spots, post-blemish marks and dull tone. Ginseng is the firming axis: the Revive Serum blends ginseng root extract with snail mucin to restore bounce and smooth early lines, while the Ginseng Cleansing Oil turns the day's sunscreen and makeup removal into the most pleasant step of the evening — it melts everything and rinses clean, no film, no stripped feeling. Available in Israel at Skin101, the serums layer beautifully: glow in the morning, revive at night.
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What to buy first
If you own nothing from the brand, start with Relief Sun — it upgrades the one step you should be doing daily anyway, and it is the product that explains the hype in a single use. Add the Glow Deep Serum if your concern is dark spots or uneven tone, or the Revive Serum if it is early lines and lost firmness. The Ginseng Cleansing Oil completes the evening routine, and from there the eye serum and the toners are natural expansions. Every product in the line shares the same temperament: gentle, light, quietly effective — skincare that feels like a ritual rather than a treatment.
The importer's stamp — small sticker, big difference
Before any product reaches this page, it has passed through the brands' official importer in Israel — which is why every unit we sell carries the importer's stamp and the official usage instructions on the packaging. With online marketplaces full of counterfeits and expired grey-market stock, that label is the difference between the formula the brand actually made and an imitation of it. Original products, officially imported: it's the quiet promise behind everything at Skin101.
Frequently Asked Questions
What is Beauty of Joseon famous for?+
Above all for Relief Sun: Rice + Probiotics SPF50+ PA++++, one of the world's most popular sunscreens, and more broadly for modernizing hanbang — traditional Korean herbal ingredients like rice, ginseng and propolis — into light, affordable formulas.
Which Relief Sun should I choose — original or Aqua Fresh?+
Original Rice + Probiotics has a creamy, moisturizing finish — best for normal to dry skin and air-conditioned days. Aqua Fresh is watery and fresh — best for oily or combination skin and humid summer weather. Protection level is comparable; the difference is texture.
Is alpha-arbutin safe for daily use?+
Yes — alpha-arbutin is one of the gentlest brightening actives and is generally well tolerated morning and night, unlike stronger pigment treatments. Pair it with daily SPF50+ so new pigmentation doesn't undo the progress.
Where can I buy Beauty of Joseon in Israel?+
The Beauty of Joseon line — both Relief Sun formulas, the Glow and Revive serums, the Ginseng Cleansing Oil and more — is available in Israel at Skin101 with fast nationwide delivery.
Why order from SKIN101?
Fast local delivery
Ships locally within Israel — up to 4 business days, usually 1–2. No overseas shipping waits, no customs risk.
Final prices, no surprises
International sites add 18% VAT plus clearance fees at the border on orders above ~₪250. Our prices already include everything — what you see is what you pay.
Originals from the official importer
Every product comes through the official importer and carries the Health Ministry approval sticker — unlike the many fakes and gray-market parallels sold without it.
Sales, coupons & gifts
Sales and coupon deals run all the time, and most orders include free gifts and testers that you pick yourself at checkout.